Privacy Policy

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Otto's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). The term ‘Otto’, ‘us’, ‘our’ or ‘we’ refers to the owner of the website Otto Live Limited whose registered office is 17 Bathurst House, White City, London, W12 7AG. Our company registration number is 12214403. The term ‘you’ refers to the user, visitor or viewer of our website. The term 'you' refers to the user or viewer of our Website. 


The use of the Site is subject to the following terms of use:

The content of the pages of the Site is for your general information and use only. We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. It is subject to change without notice.


1.0 What type of information do we collect and how?


When you visit the Site, fill out a form/survey, make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We collect this information using the following technologies:


- ‘Cookies’ - are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


If you do allow for these technologies to be used, the following ‘personal information’ will be received, collected and stored by us for use by third parties:


  1. Name

  2. contact information including email address, phone number

  3. demographic information such as billing and shipping address, postcode, preferences and interests.

  4. additional data collected includes your web browser, Internet protocol (IP) address, time zone, and some of the cookies that are installed on your device; login; e-mail address; password; computer and connection information. Purchase history, payment information, including credit cards.

  5. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

  6. We also use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

  7. To be eligible to purchase products on this Site and lawfully enter into and form contracts with us, you must: 

    1. Be 18 years of age or over 

    2. Be legally capable of entering into a binding contract 

    3. Provide full details of an address

    4. If you are under 18, you may only use the Website in conjunction with, and under the supervision of, a parent or guardian. If you do not qualify, you must not use our Website.


2.0 Why do we collect personal information?

Your personal information will be used for the specific reasons stated below. We collect your data for the following purposes:​

  • To provide and operate the Services. To fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

  • To provide our Users with ongoing customer assistance and technical support;

  • When in line with the preferences you have shared with us, to be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages; provide you with information or advertising relating to our products or services.

  • We use the data we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

  • To provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


3.0 How do we store, use, share and disclose our site visitors' data?


  • We share your data with third parties to help us use your data, as described above.  For example, we use Shopify to power our online store, you can read more about how Shopify uses your personal information here:

  • Our Site is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. You can read more about how Wix uses your personal information here:

  • We also use PayWhirl services, you can read more about how PayWhirl uses your personal information here:

  • We use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your personal information here:  You can also opt-out of Google Analytics here:

  • Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights

4.0 How do we communicate with our site visitors?

  • We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.


5.0 How long do we keep your data?


  • When you visit the Site, fill out a form/survey, make a purchase or attempt to make a purchase through the Site, we will maintain your data for our records unless and until you ask us to delete this information.


6.0 Intellectual Property:


We are the owner or the licensee of all intellectual property rights in our Site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved. The material and content of the Site protected by copyright (including design copyrights) include but is not limited to, the design, layout, look, appearance, graphics, trademarks, patent, database and other intellectual property rights and similar proprietary rights which include, (without limitation), all rights in materials, works, techniques, computer programs, source codes, data, technical information, trading business brand names, goodwill, service marks utility models, semi-conductor topography rights, the style or presentation of the goods or services, creations, inventions or improvements upon or additions to an invention, confidential information, know-how and any research effort relating to Otto Live Limited's moral rights and any similar rights in any country (whether registered or unregistered and including applications for and the right to apply for them in any part of the world). 

  • You acknowledge that the intellectual property rights in the material and content supplied as part of the Site shall remain with us or our licensors. 

  • You may download or copy the content and other downloadable items displayed on the Site subject to the condition that the material may only be used for personal non-commercial purposes, to which you need to obtain a licence to do so from us or our licensors. Copying or storing the contents of the Site for other than personal use is expressly prohibited. 

  • You may not otherwise reproduce, modify, copy or distribute or use for commercial purposes any of the materials or content on the Site. 

  • You acknowledge that any other use of the material and content of this Site is strictly prohibited and you agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works from such material and content. 

  • No licence is granted to you to use any of our trademarks or those of our affiliated companies.


7.0 Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.


8.0 Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.


9.0 All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.


10.0 Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.


12.0 From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).


12.0 Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.


13.0 We make reasonable efforts to ensure that this Website is available to view and use 24 hours a day throughout each year however, this is not guaranteed. The Website may be temporarily unavailable at any time because of: server or systems failure or other technical issues; reasons that are beyond our control; required updating, maintenance or repair. Where possible we will try to give you advance warning of maintenance issues but shall not be obliged to do so. We will not be liable to you if the Website is unavailable at any time.


14.0 For more information about our privacy practices, if you have questions, would like to access the personal data we have about you or make a complaint, please contact us by e-mail at We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email us at to update your Personal Data.